Pricing

Two packages.
One of them keeps working when you're not there.

Fixed prices for trade businesses — B2B only, no consumer offers. You pay once for setup, then a fixed monthly fee. Basic handles the web presence and technical SEO/AEO foundation at launch. Active Visibility keeps Google profile and search data under automated watch afterwards; it is optional with Basic and included in Pro Plus AI. Pro Plus AI additionally handles enquiries, appointments and reviews — even when you're on the job, in the salon or with a customer. Setup waived on 12-month contracts. Annual prepayment saves around 10 percent. No haggling, no special deals.

As of

May 2026. We announce any price change at least 60 days in advance. All prices excluding German VAT.

Plans

Two plans. One fixed price per plan.

Recommendation: Basic includes the clean optimisation foundation at launch. Add Active Visibility if Google profile, search data and SEO/AEO should be monitored and adjusted automatically afterwards. It is already included in Pro Plus AI, which additionally automates enquiries, appointments and reviews. Annual payment saves around 10 percent. The toggle defaults to yearly.

Billing cycle

Basic

49 EUR /month net

44 EUR /month net

EUR 528 per year · Save EUR 60 per year

+ one-off EUR 149 setup (net, waived on 12-month contracts)

For businesses that want a clean online foundation: website, domain, email, Google profile and technical SEO/AEO optimisation at launch. Ongoing visibility work is optional.

  • Mobile-first website, five to seven pages
  • Your own domain plus business email
  • Guided Google Business Profile setup
  • Technical SEO/AEO optimisation at launch
  • SSL, German hosting, daily backups
  • BITV 2.0 / WCAG 2.1 AA aligned at no extra cost
  • 30 days money-back guarantee (voluntary B2B commitment)
Request Basic

Recommended

Pro Plus AI

Active Visibility included

149 EUR /month net

134 EUR /month net

EUR 1608 per year · Save EUR 180 per year

+ one-off EUR 149 setup (net, waived on 12-month contracts)

Website plus AI automation for enquiries, appointments, reviews and ongoing visibility. Sensitive customer communication is released before sending; safe API actions can run by rule.

  • Everything in Basic (website, hosting, accessibility, backup), plus:
  • Active Visibility – ongoing API/AI-assisted Google and SEO/AEO maintenance included
  • AI mail triage – enquiries prepared, human-released
  • AI chat widget – 24/7 answers to common questions
  • Appointment pre-qualification – better slot fill rate
  • Review reply generator – Google reviews prepared
  • Weekly digest — automatically prioritised metrics and to-dos
  • Seasonal reminders — regulars contacted at the right time
  • No-show reminders – polite follow-ups, prepared
Request Pro Plus AI

Active Visibility is deliberately not a traditional SEO agency retainer: only actions that can be driven reproducibly through connected data sources, APIs and AI are in scope. Actions with external impact or uncertainty are prepared and reviewed before publication.

All prices excluding German VAT. Three months minimum on the monthly plan, one year on annual — then cancel monthly to the end of the month.

Money back

30 days money-back guarantee after launch — voluntary commitment, no statutory right of withdrawal (B2B). On annual prepayment we refund the entire annual amount including setup. Domain and content remain your property.

Cancellation

Monthly after the minimum term. No lock-ins, no exit fees. When the contract ends we provide your content as an export and a domain-transfer guide. Migration into a third-party CMS is not part of our service.

Funding (Bavaria)

Bavaria funding bundle in preparation — full package with 18 months Pro Plus AI plus AI onboarding, aligned for eligibility under Bavaria's Digitalbonus scheme. Currently under final classification review with Bezirksregierung Oberfranken.

Check eligibility — we'll inform you as soon as the bundle goes live and assess your specific situation. Funding subject to approval; application always required before order.

What Pro Plus AI does on top

Pro Plus AI pays for itself from the second hour saved per week.

In a typical case, a trade business saves around four to eight hours per week in day-to-day operations with the automated workflows — mail triage, appointment pre-qualification, review replies, visibility automation and the weekly digest are the biggest movers. The figures are conservatively extrapolated from independent studies (KfW 2025, Bitkom Handwerk 2025, St. Louis Fed 2025, QJE 2025) — see the full evidence.

At an owner hourly rate of EUR 30 (internal comparator for the owner perspective), that's about EUR 720 in equivalent value per month on average. Pro Plus AI costs EUR 149 per month (net) — so the tier breaks even mathematically already from the second saved hour per week. Everything beyond is pure time back in the workshop, the chair, or with your family.

In both plans

What's simply included.

Everything below is foundation in both plans — no upcharge, no asterisks. We list it so you have it in writing.

  • Mobile-first website, five to seven pages
  • Your own domain, domain transfer included
  • Business email on your own domain
  • Guided Google Business Profile setup (you verify)
  • Technical SEO/AEO optimisation at launch
  • Imprint, privacy, terms (templates)
  • SSL, German hosting, daily backup
  • Uptime monitoring
  • BFSG-orientated implementation following BITV 2.0 minimum standards
  • Umami web analytics (GDPR-compliant, EU-hosted on stats.floricore.de, no cookies, with opt-out)
  • Copy and simple graphics per brief
  • Reviews display directly on your site
  • Emergency notice on homepage
  • Email support, reply within 1 working day

Only in Pro Plus AI

What Pro Plus AI does on top.

A set of automated workflows you don't get on Basic, including Active Visibility. Sensitive customer-facing AI output is released before sending — no unchecked replies or hallucinations going to your customers.

  1. AI mail triage

    Incoming enquiries get pre-sorted with a suggested reply. A human releases each one before it goes out.

  2. AI chat widget

    24/7 standard answers directly on your site — hours, directions, emergency contact.

  3. Appointment pre-qualification

    Enquiries get mapped onto the right slot. Better calendar fill, less idle time.

  4. Review reply generator

    Google reviews come with a prepared reply in your shop's tone of voice.

  5. Seasonal reminders

    Regulars get a nudge at the right time — AI-prepared, you release before sending.

  6. No-show reminders

    Polite follow-up to customers who missed their appointment. Drafted, released by you.

  7. Gallery auto-tagging

    Photos get SEO-friendly tags automatically. Google finds your work better.

  8. Weekly digest

    Every Monday: an AI-generated status report — enquiries, bookings, reviews, to-dos.

  9. Online booking

    Your own booking sub-domain (appointments.your-firm.com) on an open-source basis. Customer books, calendar fills.

  10. Email reminders

    Automated reminder 24 hours before the appointment. Cuts no-show rates in half.

  11. Active Visibility

    Ongoing API/AI-assisted Google and SEO/AEO maintenance: monitoring, performance data, safe profile updates and data-triggered website adjustments. Included in Pro Plus AI.

  12. Enquiry form with photo upload

    Customers send photos of the damage, the hair, the job — you quote more accurately.

  13. Priority support

    Reply within 4 working hours instead of 1 working day. When it burns, it burns short.

Add-on: SMS reminders for EUR 19/month (net) plus SMS costs (via SMS provider, current price passed through 1:1 — around 6 to 10 cents per SMS, as of 05/2026). Deliberately optional because not every shop needs it.

Price notes

Things worth knowing.

  • All prices net, plus German VAT (19 percent). VAT-deductible for business customers.
  • Setup is due once at order confirmation — waived on 12-month contracts.
  • The monthly plan starts the day your site goes live.
  • Annual payment: roughly 10 percent cheaper than monthly billing.
  • Minimum term three months on monthly, one year on annual. Then cancel monthly to end of month.
  • 30 days money-back guarantee after launch (voluntary commitment — there is no statutory right of withdrawal in B2B contracts). On annual prepayment we refund the entire annual amount including setup within those 30 days; on monthly billing the setup fee and the first month.
  • We can't commit to a deadline for Google profile verification (that's Google's call).
  • Active Visibility: EUR 39/month net or EUR 35/month on annual payment. Optional with Basic, included in Pro Plus AI. Only for meisterkontor sites and only automatable API/AI-driven actions; no manual Ads management, link building, directory research or ongoing editorial programme.
  • Third-party costs (SMS via our SMS provider, special TLDs at the domain registrar) are passed through 1:1 without mark-up.
  • AI processing happens EU-compliant in German data centres. Every AI output is human-verified before sending.

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